This summer I listened to an audio book by Grant Cardone called The 10X Rule. This book was definitely a book that changed my way of thinking…changed my way of thinking about my personal and business life. As soon as I read the back flap: “The 10X Rule guides you toward the frame of mind that all successful people share. It will help you aim 10 times higher than you are right now – – and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo,” I was hooked.
Grant talks a lot about taking massive action. But in order to take massive action, your mindset must be in the right place…at least that’s how I interpreted it. See, most people assume their mindset is set in stone. They often use expressions like: I’ve always been this way…or…Success doesn’t come easy for me…or…Good things just don’t happen to me.
It’s easy to believe that when you become an adult, you cease to grow. You might think your abilities, skills, and habits are now permanent. Some people call this mindset a fixed mindset. A fixed mindset can lead you to adjust your expectations for your life based on what you think is possible for you. For example, you might say “well, I was never good at understanding business, so I can’t pursue my lifelong dream of becoming an entrepreneur.”
What most people don’t know is that there’s a second mindset you can choose to embrace. This mindset is called a growth mindset. With a growth mindset, you recognize that though you may lack certain skills and abilities, they can be developed. The important thing to understand about the growth mindset is it fosters resilience or an ability to try again even after disappointing setbacks and crushing failure. For example, let’s say your goal is to start your own Event Planning Business. Like most businesses, you may need money to purchase some equipment, depending on the type of event planning you’re going to launch. So let’s say you go to the bank and apply for a business loan and the loan officer takes a look at your business plan and smirks. He then tells you that your business plan is too poorly written and jumbled to even make sense of.
If you have a fixed mindset, you might leave the bank thinking that you can’t succeed now. You may say things like “the loan officer was right. I can’t even write a business plan. How am I ever going to build a successful event planning business. But, if you choose a growth mindset, you look at this setback as an opportunity to grow. You say to yourself “Well, maybe my business plan does need some work” and you then begin to read books about writing a business plan, or watch YouTube videos, or check out resources on the Small Business Administration. Perhaps you even decide to reach out and hire someone who has experience writing business plans.
Once you make the decision to shift from a fixed mindset to a growth mindset, you will begin to see how much more you’re able to accomplish. The 10X Rule truly taught me how to think big and how to step into an abundant mindset. And if you begin to treat success like it’s your job, your duty, and your obligation, you will go very far in your personal and in your business life.